Legal compliance and negotiations skills Coursework

Legal compliance and negotiations skills - Coursework Example On the other hand, a service mark denotes a unique trademark used in distinguishing a specific service, and commonly applied in advertising (Pakroo & In Stewart, 2014). Whereas trademarks are used in reference to products and service marks in relation to services, the term trademark is used interchangeably for both in the U.S. Patent and Trademark Office (USPTO). A fictitious name denotes any name chosen to identify an operating business as long as it is not the individual’s legal name. Individuals intending to start businesses often chose a fictitious name, which is unique. It is legal to use a fictitious name in the identification of a business so that there is a clear distinction between the individual and the business (Pakroo & In Stewart, 2014). Moreover, when a business involves several partners, it is only rational for them to identify a unique name that they can use in the business world. There are mandatory procedures involved in the registration of a business name. It is critical for the corporation to ensure that the name chosen is available by conducting a search on the USPTO online too. The second step involves the registration with the state at the county offices. For a corporation that intends to operate outside a specific state, it is advisable to register with the federal government. This enables the corporation to have a trademark, which enables it to receive protection. Using a fictitious name in business presents numerous benefits such as ensuring that the company enjoys a clear feasibility in its marketing strategies. It also becomes easier to open and operate bank accounts for the business. Using a unique and fictitious name also presents the business with a high level of credibility among customers and suppliers (Gilson, Lalonde, & Green, 2003). It is critical to register fictitious names so that the identity of the business can be protected. Proper registration ensures that other businesses do not use the same name.

Destination marketing Essay Example | Topics and Well Written Essays - 2250 words

Destination marketing - Essay Example The image of a destination should have two main components – it should be attribute-based and holistic (Grovers, Go & Kumar, 2007). Each of these components should again contain functional and psychological characteristics. The destination should have some unique features, events, aura and feelings. These are the factors that create a holistic image in the mind of the tourists and consequently influence the destination positioning. Destination branding has to be developed around three kinds of attributes – the attractions that exerts the ‘pull’ towards the destination, the tourism services that facilitate the tourist experience such as infrastructure, accommodation, sightseeing and transportation, and finally the non-tourism and other export industries that support the destination experience (Klooster, Go & Baleen, 2004). This paper evaluates Dubai as a tourist destination, its marketing and branding, and its relationship with TALC. Finally it would suggest a trajectory for the development and marketing of Dubai. Dubai, an emirate of UAE, lies at the confluence of the Middle East (ME), Asia, Western Africa and Central/Eastern Europe (Balakrishnan, 2008). The total area of Dubai is around 4114 sq km and the population is 1,241,000 (McEachern, 2006). Through visionary leadership, Dubai, a sleepy fishing and pearl diving village, used its strategic location for its growth and development. â€Å"Dubai: The hippest city in the world† thrives on newness and bigness (Katodrytis, 2006). Its natural beachfront is 45km long and artificial islands add another 1500km of beachfront where the coastline and the city merge into an island holiday resort. Everything is new about the place and everything points towards consumerism and tourism. Dubai has developed at a remarkable pace, is spectacular and has an impressive display of staged buildings and iconic complexes. The city depends on tourism, shopping and the end of public space. Dubai has been